Joseph Hopper initially established his business in 1886 with his son Joseph Redvers Hopper – hence the JR Hopper name.
They were the kind of men that could sell anything and everything. From horses to houses they were the men about town. True auctioneers there was no competition for business. However, Joseph and Joseph were valued members of the community and were always there to help folk out when called upon. If someone died they would help the family by dealing with the house clearance and property sale – just one less thing for grieving people to think about.
With this legacy in mind Joseph Hopper’s great granddaughter, Liz Lambert, and her husband Brian decided to relaunch the brand and opened the JR Hopper & Co estate agents in 1997.
Over the last 22 years the Hoppers Empire has grown and it now covers the whole of the Yorkshire Dales. We have our hub in Leyburn but also agents covering Hawes, Kirkby Stephen and Settle areas. Open 7 days a week we are classified as the no 1 agent for the Yorkshire Dales by The Guild of Property Professionals and the Relocation Agent Network, esteemed organisations within the Real Estate industry.
While the business continues to move forward there was a part that became a little neglected. The business marketing.
For Sale boards are up in a lot of villages and towns that you come across in the Dales and our colours of yellow and green clearly stand out. However, most people now search for properties online and it became very clear that we were a little behind on that part.
So we took a long hard look at our website and those of other Estate Agents and met with the fantastic people at Purple Creative Studio.
What can we say? Understanding that we truly believe that buying a property in The Dales is not just buying stone and mortar, it’s buying a lifestyle, adding their wealth of local knowledge and expertise has produced something to showcase what we strive to be.
As far as marketing goes social media and a clean crisp website are definitely the way forward but we will always rely on our local reputation and working relationships to ensure a healthy future.
The Hoppers Team